Design Partner Journey

A progressive intelligence funnel that turns curious readers into design partners — building trust and relevance at every stage of engagement.

01   BROADCAST

Reach Them Where They Are

Blog posts, LinkedIn, Bluesky, podcasts, and other channels that bring enterprise decision-makers into the orbit of Naftiko Signals.

02   INDUSTRY SIGNAL

Illuminate Their Industry

Deliver a personalized industry impact report showing how AI investment is reshaping their sector and where their peers are making strategic bets.

03   COMPANY INTELLIGENCE

Mirror Their Company

Send a company-specific impact report that maps their AI signal profile — where they stand among peers and where strategic blind spots exist.

04   CAPABILITY CATALOG

Map Their Landscape

Share a curated capabilities catalog — the services, tools, APIs, and integrations most relevant to their technical domains and business areas.

05   ROLE ALIGNMENT

Speak Their Language

Deliver role-specific capability guidance connecting AI investment signals directly to the workflows that matter most to the people doing the work.

Design Partner

How Each Stage Works

Each step builds on the last — adding specificity, relevance, and signal depth until a design partnership conversation is the natural next move.

01   BROADCAST

Reach Them Where They Are

The top of the funnel is about presence and credibility. Through blog posts, LinkedIn, Bluesky, podcasts, and relevant publications, we distribute intelligence on AI investment signals to enterprise leaders — building awareness before any direct outreach. The goal is for the right people to find us through the content they're already consuming.

Channels

Blog Posts LinkedIn Bluesky Podcasts Industry Publications
02   INDUSTRY SIGNAL

Illuminate Their Industry

When a prospect's context is understood, we deliver a tailored industry impact report — showing how AI investment is transforming their sector, which companies are adapting fastest, and where capability gaps are widening. This report demonstrates the depth and relevance of Naftiko Signals intelligence without requiring anything from them yet.

What They Receive

  • Sector-level AI investment signal summary
  • Peer company signal comparisons
  • Emerging capability gaps and adoption trends
03   COMPANY INTELLIGENCE

Mirror Their Company

We move from industry to company — delivering a company-specific impact report that shows exactly where their organization stands in the AI adoption landscape. Peer comparisons, signal strength, domain coverage, and capability gaps make this report immediately actionable and uniquely personal to them. This is when engagement typically accelerates.

What They Receive

  • Company signal profile and scoring
  • Domain and capability coverage map
  • Peer company benchmark comparison
  • Strategic blind spot analysis
04   CAPABILITY CATALOG

Map Their Landscape

Once company-level engagement is established, we share a tailored capabilities catalog — a curated view of the services, APIs, tools, and integrations most relevant to their business domains. This makes the abstract concrete: here is exactly what exists, what's missing, and what's possible for the areas their company operates in.

What They Receive

  • Curated service and API catalog for their domains
  • Tool and standard recommendations by domain
  • Gap analysis between current and available capabilities
  • Integration and adoption complexity scoring
05   ROLE ALIGNMENT

Speak Their Language

The final step before design partnership is role-specific alignment. We deliver capability guidance organized by role — showing developers, architects, product owners, and business leaders what AI investment signals mean for their specific work. When intelligence feels personally relevant, the conversation about design partnership becomes the natural next step.

What They Receive

  • Role-specific capability and signal summaries
  • Domain-to-workflow mapping for their team
  • Recommended services and tools by job function
  • Capability gaps relevant to their specific role

Choose Your Plan

Three partner programs designed to help enterprises understand, align, and act on technology investment signals.

Design Partners

Shape the Research

For enterprises we have profiled — or who want to be profiled — helping define the domains, services, and capabilities that exist or need to exist within the enterprise.

Features

  • Workshops — Monthly workshops for domain, service, and capability planning.
  • Industry Impact Reports — Access to the impact report for your industry.
  • Company Impact Report — Access to the impact report for your company.
  • Catalogs — Provide 3rd-party or internal API catalogs for development.
  • Domains — Establish common domain vocabulary for organizing integrations.
  • Capabilities — Development of capabilities to better define integrations.

$10k / month

Service Partners

Expand Your Reach

For companies with public or partner APIs who want to reduce developer onboarding friction and align with domain capabilities to appeal to a business audience.

Features

  • Workshops — Monthly workshops for domain, service, and capability planning.
  • Industry Impact Reports — Access to the impact report for your industry.
  • Company Impact Report — Access to the impact report for your company.
  • Sandboxes — Providing 3rd-party or internal API sandboxes for development.
  • Catalogs — Provide 3rd-party or internal API catalogs for development.
  • Domains — Establish common domain vocabulary for organizing integrations.
  • Capabilities — Development of capabilities to better define integrations.

$5k / month

Market

Access the Data

For companies of all sizes interested in the data produced by Naftiko Signals, seeking expanded research into industries or specific companies of interest in any domain.

Features

  • Workshops — Monthly workshops for domain, service, and capability planning.
  • Industries — Expand Signals research into specific industries of interest.
  • Catalogs — Provide 3rd-party or internal API catalogs for development.
  • Domains — Establish common domain vocabulary for organizing integrations.
  • Data — More access to Signals data to help satisfy market needs.

Usage-Based Pricing

  • Data Access — Access to specific data sets.
  • Data Consumption — Priced by how much data is consumed.

Not sure which plan fits? We're happy to talk through your needs.